JPLers win Best of Show Austin Student Addy for Lego project

Copywriter Emily Hentschel and art director, Shane Matula won the Austin 2022 Student Advertising Best of Show for their Lego out-of-home installation. The Mall poster looks like a child’s drawing and prose that escapes the frame to the floor leading to the Lego store and the Playbox installation. Kids can scan their creations and have them transformed into Lego kits.

See the whole campaign here. https://www.shanematula.com/#/lego-playbox-station-2/